In the heart of the North West Province, where the rhythm of culture meets the beat of economic resurgence, the Mahika Mahikeng Cultural Music Festival is gearing up for a triumphant return. It not only promises toe-tapping tunes but a significant boost to the local economy.
This annual extravaganza, set to unfold from December 7 to December 10 at the Mahikeng stadium, has become a beacon of hope for businesses recovering from the harsh blows of the 2020 Covid-19 pandemic.
Showtime CEO Molefi Setlaleleng, the maestro orchestrating this grand event, has unveiled an even more ambitious line-up for this year. The iconic USA R&B songstress Karyn White, among the stars gracing the festival, will surely add a dash of international flair to the already vibrant mix.
As the festival enters its second edition since the onset of the pandemic, and Setlaleleng said that beyond entertainment, the primary goal is to act as an economic catalyst for the region.
In a statement, he said: "Our main aim is to boost the provincial economy by empowering Small, Micro and Macro Enterprises (SMMEs). Especially now when many businesses are still recovering from the ripple effects of the Covid-19 pandemic."
Economist Bongani Mahlangu echoes his sentiment, shedding light on the festival's profound impact on the local economy. "It positively impacts the host's economy, being the North West Province at large, more so the Mahikeng local municipality. When you look at some of its significant impact, you will realize that businesses in the tourism space, such as accommodation and catering, are usually fully booked during that period."
The festival serves as a lifeline for businesses, particularly those in the tourism sector, offering a welcome surge in bookings and foot traffic. Beyond the numbers, Mahlangu emphasizes the cultural significance, saying, "It's not just about the money; it's about celebrating our diverse heritage and fostering a sense of community pride."
This year's line-up reads like a who's who of the music industry, with local, national, and international artists converging to create an unforgettable experience.
Judith Sephuma, Mdu Masilela, Cici, Vusi Nova, Maausi, and many more are are set to grace the stage, promising a musical journey that transcends genres and captivates the hearts of festivalgoers.
As the gig approaches, anticipation is building among music enthusiasts and the business community, eagerly awaiting the economic windfall. For Mahikeng, this cultural celebration isn't just about the notes played or the voices heard - it's about building a stronger, more resilient community that thrives in adversity.
Music lovers are advised to mark their calendars and prepare to soak in Mahika Mahikeng's rhythms. This festival isn't just a melody; it's a symphony of resilience, culture and economic revitalisation that promises to echo long after the music fades.
